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To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.
Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.
Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.
As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.
In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.
Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.
- Sales Rank: #323609 in Books
- Published on: 2012-05-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, .60 pounds
- Binding: Paperback
- 210 pages
Review
Kirkus Reviews, December, 2012 wrote: "Sutton (Start Your Own Corporation, 2012) provides a handbook for entrepreneurs on the secrets behind successful business plans.
Businesses often start with a flash of inspiration for a product or service. According to the author, the difference between a good idea and a prosperous business is a well-written business plan. At its most basic level, a business plan helps organize an entrepreneur’s thoughts, Sutton writes; at its highest level, it provides a tightly structured outline of what the business will accomplish, how it will be funded and its requirements for long-term success. Sutton provides advice on how to establish a vision for what the business will do, how to gauge the potential company’s competition and how to find funding. “Ideally, a business plan is the intersection of everything inside the business (costs, products, services, personnel, etc.) and everything outside the business (competition, market trends, political forces, etc.).” The book provides several examples of how structured plans have helped individuals understand their opportunities and challenges and, as an example, also supplies a detailed plan of a potential restaurant. The author writes with authority, giving concrete reasons behind each section of a plan, but offers plenty of encouragement along the way, motivating readers to undertake what is essentially a soul-searching exercise as well as a financial one. Sutton is also objective and truthful when highlighting the pitfalls that entrepreneurs may encounter. He reminds business owners that once a business is up and running, it’s essential to consult the original business plan from time to time to ensure they are achieving their original goals.
A wide-ranging, detailed primer for potential entrepreneurs."
About the Author
Garrett Sutton is an attorney, best selling author and one of Robert Kiyosaki’s Rich Dad Advisors. A clear and engaging writer, Garrett demystifies legal topics and presents them in a very understandable and accessible manner.
Garrett has over thirty years experience in assisting individuals and businesses to limit their liability, protect their assets, implement advantageous corporate structures and advance their financial goals.
Garrett is the author of “Start Your Own Corporation,” “Writing Winning Business Plans,” “Buying and Selling a Business” and “The ABC’s of Getting Out of Debt” among other titles.
Garrett is the owner and operator of CorporateDirect.com, which since 1988, has provided affordable asset protection and corporate formation services, as well as resources for entrepreneurs and real estate investors. Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad calls Garrett and Corporate Direct “the premiere source for asset protection strategies.”
Garrett attended Colorado College and the University of California at Berkeley, where he received a B.S. in Business Administration in 1975. He graduated with a J.D. in 1978 from Hastings Law, the University of California’s law school in San Francisco. He has appeared in the Wall Street Journal, the New York Times, and other publications. Garrett enjoys speaking on asset protection strategies and is a frequent lecturer for business groups and the Rich Dad’s Advisors educational series.
Garrett serves on the boards of the American Baseball Foundation, located in Birmingham, Alabama, and the Reno-Nevada based Sierra Kids Foundation.
For more information on Garrett Sutton, please visit his Web sites at www.sutlaw.com, www.corporatedirect.com, and www.successdna.com.
Most helpful customer reviews
7 of 8 people found the following review helpful.
Excellent blueprint!
By Andres Pedraza
Another concise and easy to use guide by Garrett Sutton. This book clearly explains why you need a business plan, what goes into one and how to build it. Very clear examples regarding each section of the business plan, along with short, cautionary tales regarding people who properly or improperly followed the business plan methodology, help drive the points home.
Especially useful is the section on the Financials and how key this is when looking for investors or a business loan. I look forward to using the information in this book to flesh out my business model and bring it to life.
5 of 5 people found the following review helpful.
Very Clear and Useful!!
By Theo
This book was very helpful for me. The author makes his points in a clear and easy to understand manner. I especially liked three sections. First, Mr. Sutton used a video business to explain how the financials work. I now have a much better 'picture' of what each financial measure is for. Second, I really liked the section on how to present business plans around the world. There was a lot of good information about business across cultural lines. It was actually fascinating, and material I had never read before. Finally, I also greatly enjoyed the part about business plan contests. There is some big money out there now and this books shows you how to get in the game. As well, the part on how to get an elevator pitch together for such contests was really useful. All in all, a really great book.
6 of 6 people found the following review helpful.
Excellent book!
By Siglinde
Preparing a business plan seemed like a big challenge for me. After reading this book I know I can do it. The author very clearly presents case studies and stories to illustrate how to put together a readable plan. I highly recommend this excellent book!!!
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