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Consumer Behavior (11th Edition), by Leon G. Schiffman, Joseph Wisenblit
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For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
- Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
- Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
- Sales Rank: #45633 in Books
- Brand: Schiffman, Leon G./ Wisenblit, Joseph
- Published on: 2014-02-06
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.00" w x 8.70" l, 2.45 pounds
- Binding: Hardcover
- 528 pages
Most helpful customer reviews
5 of 6 people found the following review helpful.
Overly priced product
By Corie Graham
This product would have been better if it continued to offer the book for the kindle rental. Students don't need it all year long and it
a waste of money to do so. I feel like they are just money hungry.
1 of 1 people found the following review helpful.
Five Stars
By Dale Orth
Text book is in excellent shape and the material is excellent as well.
0 of 0 people found the following review helpful.
One Star
By Joshua
Book is not insightful and seems to be more of a money pit than something informative.
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