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The Product Manager's Desk Reference, by Steven Haines
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Grab the all-you-need reference and manage your products effectively and efficiently
Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
- Sales Rank: #699026 in eBooks
- Published on: 2008-07-31
- Released on: 2008-07-31
- Format: Kindle eBook
About the Author
Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven’s books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape.
Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University’s business school.
Most helpful customer reviews
3 of 3 people found the following review helpful.
This has been a great book and refresher
By C H H Family
This has been a great book and refresher. I have been a Product Manager for several years and use this book a lot for ideas on how to improve processes. I would recommend this book and the training Steven Haines company offiers.
2 of 2 people found the following review helpful.
Great book, good templates for documents and comprehensive in ...
By David Reno
Great book, good templates for documents and comprehensive in scope for product development. Works well for software development life cycle. Definitely leans towards waterfall development but seems appropriate to add structure to agile/scrum based product development.
1 of 1 people found the following review helpful.
Excellent resource to understand what an actual Product Manager does ...
By shyam mantravadi
Excellent resource to understand what an actual Product Manager does in a typical day. The best way to use it is to read it from beginning to ending while complimenting certain parts of the book with certain other books for example read "What Customers Want" by Anthony Ulwick while reading about interviewing techniques and product requirement analysis.
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