Ebook The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
For this reason, this internet site presents for you to cover your problem. We show you some referred publications The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam in all types and also styles. From usual writer to the well-known one, they are all covered to provide in this internet site. This The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam is you're looked for publication; you just need to go to the web link page to show in this site and then go for downloading and install. It will not take sometimes to get one publication The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam It will rely on your web connection. Merely purchase and also download and install the soft documents of this publication The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
Ebook The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam
Exactly how if there is a site that allows you to look for referred publication The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam from throughout the globe publisher? Instantly, the site will be unbelievable completed. So many book collections can be located. All will certainly be so easy without challenging point to relocate from site to website to get guide The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam desired. This is the site that will certainly offer you those requirements. By following this site you can obtain great deals varieties of publication The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam collections from versions kinds of author and author prominent in this world. Guide such as The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam and also others can be obtained by clicking great on web link download.
When going to take the experience or thoughts types others, book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam can be a good source. It's true. You can read this The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam as the source that can be downloaded here. The means to download and install is likewise easy. You can visit the web link page that we offer and then buy guide to make a bargain. Download The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam and you could put aside in your personal device.
Downloading and install guide The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam in this site lists could give you more advantages. It will show you the very best book collections and completed compilations. A lot of publications can be discovered in this website. So, this is not just this The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam Nevertheless, this publication is referred to check out because it is a motivating publication to provide you more opportunity to get experiences and also ideas. This is basic, read the soft file of the book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam and you get it.
Your impression of this publication The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam will certainly lead you to obtain exactly what you specifically need. As one of the impressive publications, this book will provide the existence of this leaded The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam to accumulate. Also it is juts soft file; it can be your cumulative file in device and other tool. The important is that usage this soft file book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam to check out as well as take the advantages. It is just what we indicate as book The Portable MBA In Marketing (The Portable MBA Series), By Charles D. Schewe, Alexander Hiam will improve your thoughts and mind. Then, checking out publication will certainly likewise improve your life quality much better by taking great activity in balanced.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers."
—Ken Blanchard, author of the bestseller The One Minute Manager
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and
- Sales Rank: #1237556 in eBooks
- Published on: 2008-05-02
- Released on: 2008-05-02
- Format: Kindle eBook
From the Inside Flap
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-toperson marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 450,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
Series Titles: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management
Also Available: The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies
From the Back Cover
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers."
—Ken Blanchard, author of the bestseller The One Minute Manager
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!"
—Scott H. Creelman, Executive Vice President Spalding Sports Worldwide
About the Author
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing.
ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
Most helpful customer reviews
20 of 23 people found the following review helpful.
Why did I go to B-school?
By William W. Holcomb
This book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you just want a great introduction to marketing, or are an MBA looking to refresh your understanding of the 4P's, pick-up this book. You won't be disappointed.
11 of 13 people found the following review helpful.
Going beyond the actual...
By FrKurt Messick
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on marketing covers the topic from the conceptual, research, and practical angles. Dealing with customers, potential and actual, is the key aspect to marketing. There are strategies that work and strategies that fail, and many of these are discussed and analysed. Companies included in the case studies include Coca-Cola, Pepsi, Colgate-Palmolive, Kawasaki, Campbell Soup, A.C. Nielsen, and literally over a hundred more. Just what is the magic that makes Nike a household word? How does one really assess the success of the cola wars between Pepsi, Coke, and other contenders?
In the foreword, Ken Blanchard (author of the 'One-Minute Manager') states, 'I have come to believe that the secret to competitive success is to give customers service so far above their expectations it becomes legendary.' Part of this strategy is to become a better listener (which is an art that is lost for many, particularly in the corporate world), and part of the strategy is to look beyond the actual and explore the possible.
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible. This book can also give one ideas for everything from garage sales to major marketing campaigns.
I taught marketing and advertising, having worked as a public relations/marketing director for a college and for a seminary. Had this book been available at the time I was teaching, I would not have hesitated to use it.
0 of 0 people found the following review helpful.
Great overview.
By Alexander Yates
This is a great overview. Pretty comprehensive. It would great if this were updated and available as audiobook, kindle and book
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam PDF
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam EPub
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Doc
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam iBooks
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam rtf
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Mobipocket
The Portable MBA in Marketing (The Portable MBA Series), by Charles D. Schewe, Alexander Hiam Kindle
Tidak ada komentar:
Posting Komentar